Advantages | Content |
Wide users group | According to the basic information of the questionnaire and interview, it can be seen that the age ratio of Tiktok users is wide. Among them, young people have the largest share.Their purpose is to use the platform to make money. Tiktok can use this advantage to expand into several areas. |
Big data recommendation algorithm | Compared with other competitors, Tiktok’s Big Data recommendation algorithm takes the lead, but Tiktok still needs to deepen the algorithm to make recommendations more accurate. |
Monetary incentives | Tiktok rewards creators for their ability to attract traffic, which has more obvious advantages and attraction than other platforms. |
Creator Academy | Tiktok’s training system is relatively complete. It has different training methods for creators at different stages. |
Social platform | The social aspect of Tiktok is relatively perfect, and it can bring good social experience to customers. |