SWOT-PEST | Policy (P) | Economic (E) | Social (S) | Technology (T) |
Strength (S) | —— | Have more young users with strong spending power | 1. Low entry barrier 2. Better experience of interact for users | Accurate recommendation algorithm of Big Data |
Weakness (W) | Internal review system is not strict | —— | The content lacks depth and is too entertaining | Homogeneous content |
Opportunity (O) | The government has issued relevant laws and regulations | 1. People’s high living 2. standards Housing economy due to the epidemic | The arrival of a visual culture | 1. Development of Big Data technology 2. The arrival of 5G which can boost internet speed |
Threat (T) | —— | The short video industry is highly competitive | Information security risks exist | Network censorship is difficult |