Price-quality

Risk aversion

Subjective norm

Perceived risk

Integrity

Attitude

Behavioral intentions

Price-quality

(0.611)

Risk aversion

0.014

(0.402)

Subjective norm

0.004

0.003

(0.598)

Perceived risk

0.005

0.007

0.037

(0.622)

Integrity

0.009

0.015

0.019

0.021

(0.697)

Attitude

0.003

0.018

0.112

0.227

0.071

(0.537)

Behavioral intention

0.004

0.009

0.193

0.308

0.046

0.461

(0.633)