| Price-quality | Risk aversion | Subjective norm | Perceived risk | Integrity | Attitude | Behavioral intentions |
Price-quality | (0.611) |
|
|
|
|
|
|
Risk aversion | 0.014 | (0.402) |
|
|
|
|
|
Subjective norm | 0.004 | 0.003 | (0.598) |
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|
|
|
Perceived risk | 0.005 | 0.007 | 0.037 | (0.622) |
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|
|
Integrity | 0.009 | 0.015 | 0.019 | 0.021 | (0.697) |
|
|
Attitude | 0.003 | 0.018 | 0.112 | 0.227 | 0.071 | (0.537) |
|
Behavioral intention | 0.004 | 0.009 | 0.193 | 0.308 | 0.046 | 0.461 | (0.633) |