Dependent Variable: Purchase Intention

Model 1^a

Model 2^b

Model 3^c

B

t-value

B

t-value

b

t-value

Constant

0.152

1.480

−0.057

−0.545

0.026

0.096

Acceptance

0.637***

20.367

0.481***

12.297

0.459***

11.075

Evaluation

0.199***

6.238

0.139***

4.260

0.140***

4.247

Selection

0.043

1.226

0.055*

1.631

0.061*

1.811

Behavioral Intention

0.218***

6.098

0.232***

6.698

0.345***

4.505

Attitude toward Product

−0.128***

−4.100

−0.122***

−4.021

−0.253***

−3.204

Social Influence

0.062**

2.340

0.225**

2.156

Prior Product Knowledge

0.169***

5.063

0.044

0.452

Attitude toward Product x Social Influence

0.045

0.252

Attitude toward Product x Prior Product Knowledge

0.237

1.157

Behavioral Intention x Social Influence

−0.259

−1.403

Behavioral Intention x Prior Product Knowledge

−0.026

−0.127

R²

0.822

0.835

0.837

F

447.685

349.792

224.247

F Change

19.531

1.582

ΔR²

0.013***

0.002