Standardized Measure Parameter Estimates

Factor Loadings

Error Variances

λAtt_1

0.774

λEval_18

0.662

λPuIn_49

0.733

εAtt_1

0.087

εEval_18

0.116

εPuIn_49

0.085

λAtt_2

0.745

λEval_19

0.686

λPuIn_50

0.756

εAtt_2

0.093

εEval_19

0.104

εPuIn_50

0.098

λAtt_3

0.725

λEval_20

0.684

λPuIn_51

0.738

εAtt_3

0.083

εEval_20

0.125

εPuIn_51

0.104

λAtt_4

0.754

λEval_21

0.706

λPuIn_52

0.798

εAtt_4

0.081

εEval_21

0.086

εPuIn_52

0.086

λBeIn_6

0.755

λEval_22

0.711

λPuIn_53

0.768

εBeIn_6

0.082

εEval_22

0.092

εPuIn_53

0.088

λBeIn_7

0.694

λAcce_26

0.671

λPuIn_54

0.844

εBeIn_7

0.101

εAcce_26

0.134

εPuIn_54

0.069

λBeIn_8

0.731

λAcce_27

0.704

λPuIn_55

0.727

εBeIn_8

0.097

εAcce_27

0.114

εPuIn_55

0.113

λBeIn_9

0.733

λAcce_28

0.831

λPuIn_56

0.755

εBeIn_9

0.086

εAcce_28

0.082

εPuIn_56

0.085

λSele_16

0.802

λAcce_29

0.896

λPuIn_57

0.791

εSele_16

0.080

εAcce_29

0.100

εPuIn_57

0.086

λSele_17

0.809

εSele_17

0.077

λSele_103

0.694

εSele_103

0.087

λSele_104

0.697

εSele_104

0.083

Structural parameter estimates:

Gamma (γ’s)

γ Attitude toward Product-Behavioral Intention

0.890***

γ Behavioral Intention-Selection

1.014***

γ Selection-Evaluation

0.923***

γ Evaluation-Acceptance

0.924***

γ Acceptance-Purchase Intention

1.001***

Goodness of fit:

X²/(df) = 3.003, p = 0.000

RMSEA = 0.064

IFI = 0.933

CFI = 0.933

NNFI/TLI = 0.903