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| No value | Low | Medium | High | Very High |
| a) The firm’s own assets |
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| - Technology | ¨ | ¨ | ¨ | ¨ | ¨ |
| - Innovation | ¨ | ¨ | ¨ | ¨ | ¨ |
| - Leadership and management capacity | ¨ | ¨ | ¨ | ¨ | ¨ |
| - Training | ¨ | ¨ | ¨ | ¨ | ¨ |
| - Firm size | ¨ | ¨ | ¨ | ¨ | ¨ |
| b) Larger financial capacity | ¨ | ¨ | ¨ | ¨ | ¨ |
| c) Higher levels of competitivenes |
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| - Productivity | ¨ | ¨ | ¨ | ¨ | ¨ |
| - Price competition | ¨ | ¨ | ¨ | ¨ | ¨ |
| - Production costs | ¨ | ¨ | ¨ | ¨ | ¨ |
| - Quality of service | ¨ | ¨ | ¨ | ¨ | ¨ |
| d) Market positioning |
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| - Market share | ¨ | ¨ | ¨ | ¨ | ¨ |
| - Image | ¨ | ¨ | ¨ | ¨ | ¨ |
| e) Other | ¨ | ¨ | ¨ | ¨ | ¨ |