variable | Model 1 | Model 2 | Model 3 | |||
Purchase intention | Information processing fluency | Purchase intention | ||||
Coefficient β | Significance P | Coefficient β | Significance p | Coefficient β | Significance P | |
Inconsistent product attribute reviews | −1.648 | 0.000 | −0.883 | 0.000 | −0.916 | 0.000 |
Information processing fluency |
|
|
|
| 0.385 | 0.001 |
Adjusted R | 0.176 | 0.192 | 0.395 | |||
significance | 0.000 | 0.002 | 0.012 |