variable

Model 1

Model 2

Model 3

Purchase intention

Information processing fluency

Purchase intention

Coefficient β

Significance P

Coefficient β

Significance p

Coefficient β

Significance P

Inconsistent product attribute reviews

−1.648

0.000

−0.883

0.000

−0.916

0.000

Information processing fluency

0.385

0.001

Adjusted R

0.176

0.192

0.395

significance

0.000

0.002

0.012