| Tier 1 indicator | Tier 2 indicator | Tier-3 indicator | Measuring point | Cognition (Know or Not) | Attitude (Positive) | Behavior (presence/extent/frequency) |
|
Channels of transmission of culture |
The People and the Outstanding | A man of distinction | Sun Yat-sen孙中山, Bruce Lee李小龙, Li Ka shing李嘉诚, Nu Hongxian红线女, Guanshanyue关山月, etc. | √ | - | - |
| Ordinary people | Number of friends in Guangdong | - | - | √ | ||
| Cultural groups/ organizations |
Cultural groups | Participate in cultural theme exhibitions, cultural experience activities, etc. | - | - | √ | |
|
Mass media | Traditional mass media | Books, television, films, advertisements, etc. | - | - | √ | |
| Internet media |
| - | - | √ |