Behavioral Intentions

BI1: Information shared on social media is having a strong impact on my intentions to make a decision.

0.816

3.353

BI2: I do trust brands advertised by social media influencers I follow.

0.793

3.131

BI3: I have favorable opinions about the tourism industry advertised by social media influencers.

0.699

2.276

BI4: My personal experience is having a strong impact on deciding destinations for tourism.

0.716

3.236

BI5: The way tourism companies treat complaints impacts my decision making.

0.743

4.127

BI6: Attitude of tourism companies toward providing services impact the decision making.

0.731

4.211

BI7: Positive behavior towards a brand impacts the decision making.

0.779

2.779

Social Media

SM1: Social media have led to a major change in consumer patterns, distribution mechanisms, and the creative processes of travel information.

0.560

2.864

SM2: Social media have changed the way tourism material is generated, not just by destinations but also by tourists.

0.745

3.089

SM3: Social media has created a platform to create a perspective of tourist destinations from the consumers’ perspective.

0.792

3.960

SM4: The usage of various kinds of media to communicate travel experiences in diverse destinations enhances the target audience’s trip experience.

0.860

3.665

SM5: Social media provides enhanced customer service.

0.852

2.873

SM6: Social media provides information about new tourism destinations.

0.729

4.211

SM7: Social media provides transportation information.

0.548

2.779

Tourism Satisfaction

I am satisfied with the services provided by the tourism industry.

0.785

2.645

My satisfaction is the priority to reuse services from a tourist company.

0.850

3.415

Tourism satisfaction is critical for me to take purchasing decisions.

0.797

4.487

Credible information shared by tourism company increase my satisfaction level.

0.654

3.259

The service quality provided by the company increases satisfaction.

0.627

3.195