Behavioral Intentions | BI1: Information shared on social media is having a strong impact on my intentions to make a decision. | 0.816 | 3.353 |
BI2: I do trust brands advertised by social media influencers I follow. | 0.793 | 3.131 | |
BI3: I have favorable opinions about the tourism industry advertised by social media influencers. | 0.699 | 2.276 | |
BI4: My personal experience is having a strong impact on deciding destinations for tourism. | 0.716 | 3.236 | |
BI5: The way tourism companies treat complaints impacts my decision making. | 0.743 | 4.127 | |
BI6: Attitude of tourism companies toward providing services impact the decision making. | 0.731 | 4.211 | |
BI7: Positive behavior towards a brand impacts the decision making. | 0.779 | 2.779 | |
Social Media | SM1: Social media have led to a major change in consumer patterns, distribution mechanisms, and the creative processes of travel information. | 0.560 | 2.864 |
SM2: Social media have changed the way tourism material is generated, not just by destinations but also by tourists. | 0.745 | 3.089 | |
SM3: Social media has created a platform to create a perspective of tourist destinations from the consumers’ perspective. | 0.792 | 3.960 | |
SM4: The usage of various kinds of media to communicate travel experiences in diverse destinations enhances the target audience’s trip experience. | 0.860 | 3.665 | |
SM5: Social media provides enhanced customer service. | 0.852 | 2.873 | |
SM6: Social media provides information about new tourism destinations. | 0.729 | 4.211 | |
SM7: Social media provides transportation information. | 0.548 | 2.779 | |
Tourism Satisfaction | I am satisfied with the services provided by the tourism industry. | 0.785 | 2.645 |
My satisfaction is the priority to reuse services from a tourist company. | 0.850 | 3.415 | |
Tourism satisfaction is critical for me to take purchasing decisions. | 0.797 | 4.487 | |
Credible information shared by tourism company increase my satisfaction level. | 0.654 | 3.259 | |
The service quality provided by the company increases satisfaction. | 0.627 | 3.195 |