Questions on the CPV Scale

Factor load capacity

1

2

3

FV1

I think that the clothing brand has a reasonable price.

0.739

FV2

I think that the preferential policies corresponding to the membership levels of the clothing brand are reasonable.

0.521

FV3

I think that the design style of the clothing brand is unique and very appealing to me.

0.599

FV4

I think that the clothes that I have selected are consistent with the description about them.

0.657

FV5

I think that the clothes that I have selected are up to my expectations.

0.583

FV6

The clothes of the brand’s online store are delicately packed, and exquisite gifts are often given.

0.671

FV7

Buying products through the online store of the brand saves me much time and effort.

0.645

SQV1

I think that the online store of the brand can offer sufficient and frequently updated products and information.

0.631

SQV2

I think that the products in the brand’s online store have detailed and real descriptions, which are helpful for shopping.

0.673

SQV3

I think that the design style of the brand’s online store is clear, reasonable, and easy to use and operate.

0.710

SQV4

I think that the design style of the brand’s online store is unique and can demonstrate the brand’s style.

0.546

SQV5

I think that the brand’s online store emphasizes on the protection of consumers’ privacy and personal information, so that this information will not be stolen, disclosed, or used for any other purposes.

0.588

SQV6

I think that the customer service staff of the brand’s online store has sufficient expertise and is capable of correctly answering all the questions that you ask.

0.776

SQV7

I think that the customer service staff of the brand’s online store is customer-oriented and can offer personalized service to customers.

0.736

SQV8

I think that the customer service staff of the brand’s online store can reply to customers’ questions and handle customers’ complaints quickly and effectively.

0.724

SQV9

I think that the brand’s online store can offer a quick and quality delivery service.

0.677

SV1

I think that the brand’s clothes enable me to leave a good impression on others.

0.748

SV2

I think that the brand’s clothes make me more confident in social interactions.

0.777

SV3

I think that the brand’s clothes can show my personality and style.

0.769

SV4

The brand’s online store offers a platform for customers to exchange goods with each other.

0.662

SV5

I have established a good relationship with the brand’s online store, and our relationship is better than that between me and other brands.

0.702