| Dependent type | Select type | Manipulation type |
Regulatory legitimacy | Obey the request ● Obey the requirements of the competent authorities such as the government ● Subject to stakeholder cooperation | Choose to market segments ● Choose a friendly system area ● Choosefriendly collaborators
| Institutionalized ● Adhere to promote ● Standardization
|
Normative legitimacy | Obey the specification ● Obey social norms ● Obey the values of the public ● Subject to professional norms | Select the range of activities ● Select the activity content ● Select the target audience
| Convince ● Prove successful ● Change the concept of public opinion |
Cognitive legitimacy | Obey the existing model ● Follow the example of advanced ● Obey the standard | Select the logo ● Choose corporate culture slogan ● Select the certification system | Advertising ● Product advertising ● Image advertising |