State

City

Matrix Score Competitive Advantage

Proportion to 100%

Number of tourists

Pilot test

Tungurahua

Ambato

3.289

46.94

145

15

Baños

3.718

53.06

164

16

Total Tungurahua

4

50.79

310

31

Cotopaxi

Latacunga

1.375

17.46

107

11

Chimborazo

Riobamba

1.750

22.22

136

14

Pastaza

Puyo

0.75

9.52

58

5

Total

7.875

100

610

61