Relation

Estimate

S.E.

p value

Results

Job satisfaction

Internal marketing

H1

1.077

0.095

^***

Supported

Customer loyalty

Job satisfaction

H2

0.097

0.097

0.004

Supported

Affective commitment

Job satisfaction

H4

0.322

0.067

^***

Supported

Affective commitment

Internal marketing

H5

0.474

0.106

^***

Supported

Customer loyalty

Affective commitment

H6

0.167

0.109

0.033

Supported

Organizational citizenship behavior

Job satisfaction

H8

0.203

0.064

0.002

Supported

Organizational citizenship behavior

Internal marketing

H9

0.324

0.102

0.001

Supported

Customer loyalty

Organizational citizenship behavior

H10

0.011

0.118

^***

Supported