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| Service quality satisfaction | Service innovation | Customer satisfaction | |||||
| Tangible | Reliability | Responsiveness | Assurance | Caring | ||||
| Service quality satisfaction | Tangible | 1 |
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| Reliability | 0.694*** | 1 |
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| Responsiveness | 0.661*** | 0.661*** | 1 |
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| Assurance | 0.090 | 0.015 | 0.084 | 1 |
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| Caring | 0.224*** | 0.230*** | 0.231*** | −0.009 | 1 |
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| Service innovation | 0.475*** | 0.466*** | 0.495*** | 0.140* | 0.328*** | 1 |
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| Customer satisfaction | 0.477*** | 0.459*** | 0.441*** | 0.122* | 0.290*** | 0.861*** | 1 | |