| Proportion of responses | ||||
| Survey question | Agree | Neither | Disagree | |
| About the labels | ||||
| 1 | The NICHE labels were clear and easy to understand. | 0.86 | 0.09 | 0.05 |
| 2 | The NICHE labels have helped me to know more about the carbon impact of my food purchases. | 0.86 | 0.09 | 0.05 |
| 3 | Information about the energy/carbon content of food items may influence my purchasing decisions. | 0.86 | 0.08 | 0.06 |
| 4 | The color scheme in the NICHE labels made them easy to understand. | 0.91 | 0.06 | 0.03 |
| 5 | The meaning of the numerical scales on the NICHE labels was easy to understand. | 0.83 | 0.12 | 0.05 |
| 6 | The combination of both health and energy/carbon information on the NICHE label would improve existing food labelling. | 0.89 | 0.08 | 0.03 |
| 7 | Energy content of a product is more meaningful to me than a carbon emissions measure. | 0.59 | 0.30 | 0.11 |
| 8 | Food labels must be clear and simple to be useful. | 1.00 | 0.00 | 0.00 |
| About local food | ||||
| 9 | Buying local food is better for the environment. | 0.98 | 0.02 | 0.00 |
| 10 | Knowing where food comes from matters to me. | 0.95 | 0.05 | 0.00 |
| 11 | Locally produced food will have a lower energy/carbon footprint. | 0.94 | 0.05 | 0.02 |
| 12 | Food safety is a good reason for buying local products. | 0.88 | 0.12 | 0.00 |
| 13 | Freshness is a good reason for buying local products. | 0.97 | 0.02 | 0.02 |
| 14 | Nutrition/health is a good reason for buying local products. | 0.98 | 0.00 | 0.02 |
| 15 | Lower prices is a good reason for buying local products. | 0.75 | 0.15 | 0.09 |
| 16 | Supporting local producers is a good reason for buying local products. | 0.98 | 0.00 | 0.02 |
| 17 | Supporting the environment is a good reason for buying local products. | 0.97 | 0.02 | 0.02 |
| 18 | Cost is a barrier to purchasing more local products. | 0.55 | 0.17 | 0.28 |
| 19 | Restricted availability of fresh produce seriously limits my food choices. | 0.68 | 0.11 | 0.21 |