Variables | Chinese Brands | Overseas Brands | Others | F | P |
M ± SD | M ± SD | M ± SD | |||
Influence of Others | 2.06 ± 1.50 | 2.01 ± 1.42 | 1.67 ± 1.30 | 0.19 | 0.83 |
Popularity | 1.67 ± 1.11 | 1.88 ± 1.30 | 1.08 ± 0.20 | 1.19 | 0.31 |
Herd Mentality | 1.51 ± 0.78 | 1.74 ± 1.11 | 1.13 ± 0.21 | 1.26 | 0.29 |
Brand image | 1.79 ± 0.84 | 2.38 ± 1.45 | 1.50 ± 1.22 | 2.58 | 0.08 |
Patriotism | 1.33 ± 0.84 | 1.09 ± 0.24 | 1.00 ± 0.00 | 1.38 | 0.26 |
Comfort | 1.99 ± 1.14 | 1.95 ± 1.02 | 2.33 ± 1.32 | 0.30 | 0.75 |
Personal Preference | 2.61 ± 1.18 | 2.89 ± 1.08 | 2.42 ± 1.33 | 0.62 | 0.54 |
Personal Experience | 2.61 ± 1.28 | 2.20 ± 0.74 | 2.63 ± 1.60 | 1.01 | 0.37 |
Consuming Capacity | 1.66 ± 1.08 | 1.25 ± 0.80 | 1.17 ± 0.41 | 1.75 | 0.18 |
Individual Demand | 2.34 ± 0.85 | 2.48 ± 0.96 | 2.83 ± 1.51 | 0.71 | 0.50 |
Practicability | 2.18 ± 0.93 | 1.87 ± 0.69 | 2.58 ± 1.37 | 1.84 | 0.17 |
Appearance Design | 1.86 ± 1.34 | 3.05 ± 1.70 | 2.29 ± 1.55 | 4.59* | 0.02 |
the Quality of Telephone | 2.31 ± 1.11 | 2.38 ± 1.30 | 2.67 ± 1.41 | 0.22 | 0.81 |
Cost Performance | 2.35 ± 1.58 | 1.67 ± 0.98 | 2.33 ± 1.32 | 1.92 | 0.16 |
Operation Speed | 1.27 ± 0.45 | 1.61 ± 0.98 | 1.92 ± 1.13 | 2.67 | 0.08 |