Dependent Variable

Independent Variables

t-Value

p-Value

Relative Attractiveness

Environmental Sustainability

6.00

<0.001

Relative Attractiveness

Social Sustainability

5.63

<0.001

Relative Attractiveness

Responsible Consumption

4.00

<0.001

Relative Attractiveness

Perceived Innovativeness

7.00

<0.001

Perceived Value

Relative Attractiveness

13.33

<0.001

Customer Satisfaction

Perceived Value

21.25

<0.001