Dependent Variable | Independent Variables | Coefficient (β) | Standard Error |
Relative Attractiveness | Environmental Sustainability | 0.30 | 0.05 |
Relative Attractiveness | Social Sustainability | 0.25 | 0.04 |
Relative Attractiveness | Responsible Consumption | 0.20 | 0.05 |
Relative Attractiveness | Perceived Innovativeness | 0.35 | 0.05 |
Perceived Value | Relative Attractiveness | 0.80 | 0.06 |
Customer Satisfaction | Perceived Value | 0.85 | 0.04 |