Dependent Variable

Independent Variables

Coefficient (β)

Standard Error

Relative Attractiveness

Environmental Sustainability

0.30

0.05

Relative Attractiveness

Social Sustainability

0.25

0.04

Relative Attractiveness

Responsible Consumption

0.20

0.05

Relative Attractiveness

Perceived Innovativeness

0.35

0.05

Perceived Value

Relative Attractiveness

0.80

0.06

Customer Satisfaction

Perceived Value

0.85

0.04