Step 1

Literature review

The identification of the reference sources and secondary data that will be used.

Step 2

Literature survey or literature utilization

The utilization of the reference sources and the extraction of the relevant information, aiming for setting a theoretical model.

Step 3

Theoretical model construction

Construction of the theoretical framework that is relevant to the existing literature and applicable for the pharmaceutical industry.

Step 4

Primary data collection

Using qualitative research method, the in-depth personal interviews tool, to gather empirical data about the predefined model as well as expanding the empirical data beyond the existing theoretical model.

Step 5

Data analysis

Analyzing primary data to get results in order to provide recommendations and define the implications.

Step 6

Reflections

Overall evaluation of the research and providing the challenges along with the research limitations.