Step 1 | Literature review | The identification of the reference sources and secondary data that will be used. |
Step 2 | Literature survey or literature utilization | The utilization of the reference sources and the extraction of the relevant information, aiming for setting a theoretical model. |
Step 3 | Theoretical model construction | Construction of the theoretical framework that is relevant to the existing literature and applicable for the pharmaceutical industry. |
Step 4 | Primary data collection | Using qualitative research method, the in-depth personal interviews tool, to gather empirical data about the predefined model as well as expanding the empirical data beyond the existing theoretical model. |
Step 5 | Data analysis | Analyzing primary data to get results in order to provide recommendations and define the implications. |
Step 6 | Reflections | Overall evaluation of the research and providing the challenges along with the research limitations. |