| Research perspective | Research method | Research result | References |
| Social capital | Empirical analysis | Social capital has a significant positive effect on users’ willingness to participate in social commerce. | |
| Social capital, Social interaction | Empirical analysis | Social capital and social interaction will promote the information sharing of users, thus promoting the purchase intention. | |
| Social support, Community factor | Empirical analysis | Social support, community recognition and community trust will affect user stickiness and user’s intention to purchase, create value and release positive word of mouth. | |
| Trust | Empirical analysis | Both person-to-person interaction and human-computer interaction have a significant impact on trust, which in turn affects users’ purchase intention and sharing intention. | |
| Internal and external revenue factors, Cost factors | Empirical analysis | External reward, image enhancement, reciprocal relationship, helpfulness, criticism, fear and time cost all affect users’ willingness to share information. Among them, different dimensions of the big five personalities have different adjustment effects on different external benefit and cost factors. | |
| Technology acceptance model, Immersion theory | Empirical analysis | Social trust, perceived ease of use, hedonic motivation and external rewards significantly positively affect user-generated content behavior. | |
| Privacy trade-offs, Social interaction | Empirical analysis | Privacy protection (privacy policy, privacy settings) and social interactions (including information interactions, emotional interactions) significantly affect privacy risks and social returns, and then determine the user’s social business willingness (including sharing and purchase). | |