Time (year)

2016

2017

2018

2019

2020

User loyalty is 0.7

income

4.6%

8.1%

10.4%

12.0%

13.3%

cost

4.4%

7.8%

10.1%

11.7%

12.8%

active user

4.5%

8%

10.3%

11.8%

13%

order

4.5%

8%

9.8%

11.9%

13.1%

User loyalty is 0.8

income

9.2%

16.4%

21.3%

24.5%

27%

cost

8.9%

15.9%

20.6%

23.7%

26.1%

active user

9.1%

16.2%

20.9%

24.1%

26.5%

order

9.1%

16.2%

21%

24.2%

26.7%