| Variable | Description | |
| Dependent | TVR | TV ratings: TVR-all (average TVR of all age which is above 4 years old), TVR-15 (average TVR of 15 - 44 years old) |
| Independent | Likes | The number of likes for fan page on FB/episode |
| Comments | The number of comments for fan page on FB/episode | |
| Shares | The number of shares for fan page on FB/episode | |
| Posts | The number of post for fan page on FB/episode | |
| Sem | Sentiment scores/episode | |