Brands

Standard Partial Regression Coefficient

Adjusted R²

β_DO

β_CG

β_CD

β_QE

Food

GODIVA

0.377^***

0.020

0.213

0.160

0.408^***

TORAYA

0.293^***

0.125

0.241^***

0.203

0.486^***

DOM PERIGNON

0.641^***

0.098

0.138

−0.123

0.488^***

Car

FERRARI

0.587^***

−0.007

0.162

−0.059

0.421^***

ROLLS-ROYCE

0.718^***

−0.100

−0.031

−0.023

0.420^***

PORSCHE

0.689^***

−0.094

0.023

0.007

0.430^***