Brands

Standard Partial Regression Coefficient

Adjusted R²

β_DO

β_CG

β_CD

β_QE

Food

GODIVA

0.243^***

0.017

0.275^***

0.184^***

0.357^***

TORAYA

0.221^***

0.120^**

0.246^***

0.142^**

0.339^***

DOM PERIGNON

0.436^***

0.075

0.172^***

0.015

0.361^***

Car

FERRARI

0.465^***

0.053

0.175^***

−0.043

0.336^***

ROLLS-ROYCE

0.504^***

0.026

0.067

0.021

0.307^***

PORSCHE

0.563^***

0.016

0.105^*

0.003

0.401^***