FACTOR CRITERIA SCALE | MODES | ||||
EXPORTING | FRANCHISING | LICENSING | FOREIGN DIRECT INVESTMENT | JOINT VENTURE | |
MARKET POTENTIAL (1 - 5) | 2 | 3 | 3 | 4 | 4 |
1 | 3 | 1 | 3 | 4 | |
2 | 4 | 2 | 3 | 5 | |
3 | 4 | 1 | 5 | 4 | |
1 | 5 | 1 | 3 | 4 | |
1 | 4 | 4 | 4 | 5 | |
PRODUCTION FACTORS (1 - 5) | 1 | 3 | 2 | 4 | 1 |
1 | 3 | 1 | 3 | 1 | |
1 | 3 | 1 | 3 | 2 | |
1 | 3 | 1 | 3 | 1 | |
1 | 3 | 1 | 4 | 1 | |
1 | 4 | 1 | 4 | 1 | |
GEOGRAPHICAL DISTANCE (1 - 5) | 2 | 4 | 1 | 2 | 1 |
2 | 4 | 3 | 1 | 4 | |
2 | 3 | 4 | 1 | 3 | |
1 | 4 | 2 | 1 | 2 | |
1 | 4 | 2 | 1 | 3 | |
1 | 3 | 2 | 1 | 2 | |
CULTURAL DISTANCE (1 - 5) | 3 | 4 | 3 | 1 | 2 |
1 | 4 | 5 | 1 | 1 | |
1 | 3 | 5 | 1 | 1 | |
1 | 4 | 4 | 1 | 1 | |
2 | 4 | 4 | 1 | 1 | |
2 | 3 | 5 | 1 | 2 | |
MARKET BARRIERS (1 - 5) | 4 | 1 | 3 | 2 | 4 |
5 | 1 | 3 | 2 | 5 | |
3 | 2 | 4 | 2 | 5 | |
4 | 2 | 3 | 3 | 4 | |
5 | 2 | 4 | 3 | 3 | |
6 | 2 | 2 | 1 | 4 | |
GOVERNMENT POLICIES AND REGULATIONS (1 - 5) | 3 | 2 | 5 | 1 | 3 |
4 | 2 | 4 | 1 | 3 | |
2 | 1 | 4 | 1 | 4 | |
2 | 1 | 3 | 1 | 3 | |
3 | 1 | 4 | 2 | 2 | |
3 | 2 | 3 | 1 | 4 |