First class indicator | Second class indicator | Third class indicator |
Online shopping satisfaction of college students after the Shopping Festival (CSI) | Online shopping product value advantage (VA) | The price is moderate and the cost-effective |
The consistent degree of products and website propaganda | ||
The seller can meet the requirements of customers | ||
The consistent degree of Physical products and expectation | ||
Online shopping security (0S) | Personal privacy | |
Online payment security | ||
the reliability of online shop | ||
Logistics and distribution systems (LS) | Timeliness of delivery | |
The speed of the delivery of goods | ||
Service attitude of delivery personnel | ||
Virtual community interaction (CI) | The rating and evaluation | |
The system recommended | ||
Effective communication with the merchant | ||
Sales and after-sales service (SS) | Timeliness and quality of return service | |
The convenience of after-sales service system | ||
Channels for the customer to reflect the views of the business | ||
Customer expectation (CE) | Loyalty to online shopping | |
Look forward to the next online shopping promotions |