Segment:

“Sports enthusiasts”

“Family with children”

“Working singles”

“Retired persons”

Usage situation:

“Swim”

“Visit”

“Swim”

“Visit”

“Swim”

“Visit”

“Swim”

“Visit”

Weights:

0.18

0.12

0.12

0.18

0.10

0.10

0.12

0.08

“Low distance”

0.714

0.091

0.714

0.111

0.143

0.143

0.455

0.455

“Good quality”

0.143

0.455

0.143

0.333

0.143

0.714

0.091

0.091

“Low price”

0.143

0.455

0.143

0.556

0.714

0.143

0.455

0.455