| Relationship | Estimate | SE | CR | P |
| Frequent users (N = 270) |
|
|
|
|
| Path 1: PE → ATT | 0.231 | 0.041 | 5.673 | *** |
| Path 2: PCM → ATT | 0.540 | 0.059 | 9.094 | *** |
| Path 3: SE → PBC | 0.462 | 0.038 | 10.573 | *** |
| Path 4: ATT → UI | 0.466 | 0.043 | 10.931 | *** |
| Path 5: SN → UI | 0.123 | 0.037 | 3.366 | *** |
| Path 6: PBC → UI | 0.360 | 0.062 | 5.829 | *** |
| Infrequent users (N = 113) |
|
|
|
|
| Path 1: PE → ATT | 0.404 | 0.088 | 4.580 | *** |
| Path 2: PCM → ATT | 0.273 | 0.083 | 3.275 | 0.001** |
| Path 3: SE → PBC | 0.337 | 0.092 | 3.728 | *** |
| Path 4: ATT → UI | 0.652 | 0.113 | 5.744 | *** |
| Path 5: SN → UI | 0.088 | 0.101 | 0.869 | 0.385 |
| Path 6: PBC → UI | 0.055 | 0.085 | 0.648 | 0.517 |