Categories with example answers

f (%)

1) Big C creativity, a meaningful, new product no one has ever before invented. “Creativity is an ability to envisage and create something new.”

2 (3%)

2) Respondent’s focus not clearly in product or process “Innovative thinking and inventing new things.”

28 (35%)

3) Process, an everyday problem solving process “Creativity means using one’s knowledge or skills in a way that is new either to the individual or to the community. Problem solving is closely attached to creativity.”

50 (62%)