No. | Observed variables | Abbreviation | Corrected Item-Total Correlation |
| Motivation (Alpha = 0.803) |
|
|
1 | Want to explore rural life | DC1 | 0.505 |
2 | Live in harmony with nature | DC2 | 0.622 |
3 | Enjoy local produce | DC3 | 0.683 |
| Other motivations (Alpha = 0.785) |
|
|
4 | Buy famous local agricultural products | DCK3 | 0.617 |
5 | Experience the new land | DCK4 | 0.630 |
6 | Follow friends | DCK5 | 0.649 |