| Construct | Items | Loadings | CR | Cronbach’s Alpha | AVE |
| Intention to use social media | IS1 | 0.874 | 0.907 | 0.834 | 0.782 |
| IS2 | 0.793 |
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| IS3 | 0.824 |
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| Ability | AB1 | 0.703 | 0.931 | 0.836 | 0.723 |
| AB2 | 0.802 |
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| |
| AB3 | 0.904 |
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| |
| Effort | EF1 | 0.894 | 0.901 | 0.837 | 0.719 |
| EF2 | 0.803 |
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| EF3 | 0.904 |
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| |
| Task complexity | TC1 | 0.834 | 0.887 | 0.821 | 0.704 |
| TC3 | 0.902 |
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| TC3 | 0.893 |
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| |
| TC4 | 0.884 |
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