Variables

Code

Cronbach’s α

Cronbach’s α after deleting item

Functional Value

(FV)

FV1

0.778

0.688

FV2

0.680

FV3

0.734

Emotional Value

(EV)

EV1

0.840

0.790

EV2

0.765

EV3

0.778

Social Value

(SV)

SV1

0.862

0.786

SV2

0.804

SV3

0.826

Relationship Support Value (RSV)

RSV1

0.898

0.849

RSV2

0.812

RSV3

0.896

Price Value

(PV)

PV1

0.908

0.886

PV2

0.849

PV3

0.870

Product Involvement (PIV)

PIV1

0.885

0.855

PIV2

0.826

PIV3

0.829

Purchase Intention

(PI)

PI1

0.855

0.783

PI2

0.776

PI3

0.835

Total scale

0.902