Variables | Code | Cronbach’s α | Cronbach’s α after deleting item |
Functional Value (FV) | FV1 | 0.778 | 0.688 |
FV2 | 0.680 | ||
FV3 | 0.734 | ||
Emotional Value (EV) | EV1 | 0.840 | 0.790 |
EV2 | 0.765 | ||
EV3 | 0.778 | ||
Social Value (SV) | SV1 | 0.862 | 0.786 |
SV2 | 0.804 | ||
SV3 | 0.826 | ||
Relationship Support Value (RSV) | RSV1 | 0.898 | 0.849 |
RSV2 | 0.812 | ||
RSV3 | 0.896 | ||
Price Value (PV) | PV1 | 0.908 | 0.886 |
PV2 | 0.849 | ||
PV3 | 0.870 | ||
Product Involvement (PIV) | PIV1 | 0.885 | 0.855 |
PIV2 | 0.826 | ||
PIV3 | 0.829 | ||
Purchase Intention (PI) | PI1 | 0.855 | 0.783 |
PI2 | 0.776 | ||
PI3 | 0.835 | ||
Total scale | 0.902 |