| Family | Market | ||
r | p | r | p | |
Idea generation | 0.036 | 0.800 | 0.417 | 0.002** |
Idea promotion | 0.151 | 0.280 | 0.301 | 0.029* |
Idea realization | 0.221 | 0.112 | 0.441 | 0.001** |