Variable

Question

factor loading, (FL)

Cronbach’a

KMO

Interactive IN

IN1

0.877

0.884

0.875

IN2

0.857

IN3

0.849

IN4

0.861

realness

R

R1

0.920

0.954

0.876

R2

0.897

R3

0.888

R4

0.862

vividness VI

VI1

0.857

0.931

0.864

VI2

0.852

VI3

0.838

VI4

0.793

Space telepresencePh

Ph1

0.838

0.885

0.829

Ph2

0.896

Ph3

0.879

Ph4

0.865

Social telepresenceSh

Sh1

0.799

0.931

0.922

Sh2

0.896

Sh3

0.891

Sh4

0.844

Sh5

0.870

Sh6

0.898

customers’ trust

ONT

ONT1

0.892

0.953

0.875

ONT2

0.886

ONT3

0.873

ONT4

0.864

purchasing intention PI

PI1

0.888

0.920

0.846

PI2

0.781

PI3

0.785

PI4

0.802