| Variable | p-value |
| Passed validation test | 0.0000 |
| Male | 0.0000 |
| 18 to 24 years | 0.4219 |
| 25 to 44 years | 0.0039 |
| 45 to 64 years | 0.1154 |
| Income less than 25,000 | 0.0763 |
| Income 25,000 - 34,999 | 0.0211 |
| Income 35,000 - 49,999 | 0.0787 |
| Income 50,000 - 74,999 | 0.1219 |
| Income 75,000 - 99,999 | 0.2183 |
| Income 100,000 - 149,999 | 0.8572 |
| College educated | 0.6033 |
| Has a source for animal welfare information | 0.0000 |
| Owns a dog | 0.3190 |
| Owns a cat | 0.0075 |
| Purchased pork in the last year | 0.0001 |
| Vegetarian | 0.0520 |
| Vegan | 0.0297 |