Stage

Objective of the corresponding stage

Methodology

Stage 1:

Field observation

To observe the manipulating of experience design process with/without the Guideline of introducing Affective Concerns

Design Team A

-15 designers worked with the guideline of introducing Affective Concerns

Design Team B

-15 designers worked without the guideline of introducing Affective Concerns

Stage 2: The assessment of

experience design outcomes

To discover whether the participated designers’ affective concerns were delivered effectively through the experience design.

-100 users evaluated experience design

-compared the scores and feedbacks from the users on the two different design teams