Constructs and indicators | Factor loadings | Std. error | Square multiple correlation | Error variance | Cronbach alpha | Composite reliability* | AVE** |
Market orientation |
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|
|
| 0.717 | 0.94 | 0.61 |
MO1 | 0.565 | *** | 0.322 | 0.321 |
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|
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MO2 | 0.737 | 0.109 | 0.235 | 0.332 |
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MO3 | 0.855 | 0.101 | 0.432 | 0.311 |
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MO4 | 0.789 | 0.089 | 0.532 | 0.312 |
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|
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MO9 | 0.535 | 0.081 | 0.435 | 0.335 |
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MO10 | 0.616 | 0.085 | 0.541 | 0.341 |
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MO11 | 0.733 | 0.065 | 0.245 | 0.336 |
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MO12 | 0.843 | 0.053 | 0.347 | 0.321 |
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MO13 | 0.719 | 0.078 | 0.632 | 0.319 |
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MO14 | 0.664 | 0.093 | 0.625 | 0.338 |
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MO15 | 0.871 | 0.092 | 0.529 | 0.346 |
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Technology orientation |
|
|
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| 0.792 | 0.93 | 0.65 |
TO1 | 0.641 | *** | 0.341 | 0.216 |
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|
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TO2 | 0.587 | 0.123 | 0.365 | 0.214 |
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TO3 | 0.740 | 0.098 | 0.265 | 0.344 |
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TO4 | 0.659 | 0.078 | 0.412 | 0.344 |
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TO5 | 0.633 | 0.056 | 0.312 | 0.144 |
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TO6 | 0.758 | 0.079 | 0.431 | 0.144 |
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TO7 | 0.520 | 0.098 | 0.439 | 0.144 |
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Entrepreneurial orientation |
|
|
|
| 0.785 | 0.93 | 0.68 |
EO1 | 0.803 | *** | 0.278 | 0.251 |
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|
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EO2 | 0.830 | 0.083 | 0.298 | 0.263 |
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EO3 | 0.650 | 0.092 | 0.431 | 0.265 |
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EO4 | 0.651 | 0.089 | 0.468 | 0.231 |
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EO7 | 0.756 | 0.094 | 0.437 | 0.321 |
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EO8 | 0.891 | 0.093 | 0.340 | 0.333 |
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EO9 | 0.646 | 0.091 | 0.357 | 0.219 |
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Incremental innovation |
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|
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| 0.909 | 0.86 | 0.68 |
II1 | 0.849 | *** | 0.445 | 0.421 |
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