| Dependent variables | R2 | Independent variables | Direct effects | Indirect effect | Total effect |
| Behavioral intention to use | 0.10 | Perceived playfulness | 0.104 | 0.000 | 0.104 |
| Perceived usefulness | 0.008 | 0.017 | 0.025 | ||
| Perceived ease of use | 0.024 | 0.032 | 0.056 | ||
| Computer self efficacy | 0.000 | 0.034 | 0.034 | ||
| Social influence | 0.000 | 0.008 | 0.008 | ||
| Facilitating conditions | 0.000 | 0.012 | 0.012 | ||
| Goal expectancy | 0.000 | 0.039 | 0.039 | ||
| Content | 0.044 | 0.057 | 0.101 | ||
| Perceived playfulness | 0.47 | Perceived usefulness | 0.156 | 0.000 | 0.156 |
| Perceived ease of use | 0.263 | 0.028 | 0.291 | ||
| Computer self efficacy | 0.000 | 0.179 | 0.179 | ||
| Social influence | 0.000 | 0.054 | 0.054 | ||
| Facilitating conditions | 0.000 | 0.061 | 0.061 | ||
| Goal expectancy | 0.376 | 0.003 | 0.379 | ||
| Content | 0.283 | 0.254 | 0.537 | ||
| Perceived usefulness | 0.20 | Perceived ease of use | 0.175 | 0.000 | 0.175 |
| Computer self efficacy | 0.000 | 0.108 | 0.108 | ||
| Social influence | 0.343 | 0.000 | 0.343 | ||
| Facilitating conditions | 0.000 | 0.037 | 0.037 | ||
| Goal expectancy | 0.018 | 0.000 | 0.018 | ||
| Content | 0.156 | 0.011 | 0.167 | ||
| Perceived ease of use | 0.22 | Computer self efficacy | 0.618 | 0.000 | 0.618 |
| Facilitating conditions | 0.209 | 0.000 | 0.209 | ||
| Goal expectancy | 0.34 | Content | 0.605 | 0.000 | 0.605 |