Research proposed paths

Coefficient

value

t-value

p-value

Empirical

evidence

H1: Perceived playfulness → behavioral intention to use

0.104

1.975

0.049

Supported

H2: Perceived usefulness → behavioral intention to use

0.008

0.164

0.870

Not supported

H3: Perceived usefulness → perceived playfulness

0.156

4.290

0.000

Supported

H4: Perceived ease of use → behavioral intention to use

0.024

0.522

0.602

Not supported

H5: Perceived ease of use → perceived usefulness

0.175

5.131

0.000

Supported

H6: Perceived ease of use → perceived playfulness

0.264

8.285

0.000

Supported

H7: Computer self efficacy → perceived ease of use

0.618

11.012

0.000

Supported

H8: Social influence → perceived usefulness

0.343

9.231

0.000

Supported

H9: Facilitating conditions → perceived ease of use

0.209

5.570

0.000

Supported

H10: Goal expectancy → perceived usefulness

0.118

2.490

0.000

Supported

H11: Goal expectancy → perceived playfulness

0.376

9.797

0.000

Supported

H12: Content → perceived usefulness

0.156

3.594

0.000

Supported

H13: Content → perceived playfulness

0.283

7.050

0.000

Supported

H14: Content → goal expectancy

0.605

16.859

0.000

Supported

H15: Content → behavioral intention to use

0.044

0.833

0.405

Not supported