Goals

Sub goals till leaf level goals

Ordinal scale

Numerical values

SH1

SH2

SH3

SH1

SH2

SH3

Entertainment Service Satisfied

Mic

H

VH

H

0.75

1

0.75

Data storage

H

VH

H

0.75

1

0.75

Audio service

LI

VH

LI

0.75

1

0.75

Compition Servie Satisifed

User accounts

VH

H

H

1

0.75

0.75

Transferable to web

VH

H

H

1

0.75

0.75

Online modus

VH

H

H

1

0.75

0.75

Offline modus

VH

H

H

1

0.75

0.75

Training Service Satisfied

Initial checkups

H

H

VH

0.75

0.75

1

Technical riding capabilities

VH

LI

VH

1

0.5

1

Fitness level

H

LI

VH

0.75

0.5

1

Calories consumption

H

LI

VH

0.75

0.5

0.75

Tour Management Service Satisfied

Route planning

VH

H

LI

1

0.75

0.5

Weather info

H

H

H

0.75

0.75

0.75

Tour details

H

LI

LI

0.75

0.5

0.5

Navigation

VH

H

H

1

0.75

0.75

Trip suggestions

H

VLI

H

0.75

0.25

0.75