Perceived benefits | If the WeChat payment allows me to buy products or services more convenient, easy, I will use |
If the WeChat payment provided by the financial products can make me get a good return on investment, I will use | |
If the WeChat payment can get me to get extra discounts and benefits, I will use it | |
Use inconvenience to avoid carrying cash and bank cards, I will use | |
Security risk | If the WeChat payment in the provision of personal privacy information is safe, I will use |
If the WeChat payment is safe at the time of payment, I will use it | |
If the use of WeChat payment process, the account information will not be lost, I will use | |
If the WeChat payment security issues, I will not use | |
The group affects | my friends in the use of WeChat to pay, I also want to use |
Micro letter payment is too popular, I want to use | |
When using microseconds to pay, people around will think I am more fashionable and I will use | |
I will pay for the use of WeChat because someone else’s choice of WeChat payment | |
Marketing Promotion | marketing businesses will increase the number of marketing activities I use WeChat to pay the probability |
Media, advertising will improve my use of WeChat to pay the possibility | |
The more I pay for the micropayment, the more I will use it | |
I like business to engage in some promotional activities | |
Product innovation | WeChat payment release new features when I will use |
WeChat payment and Alipay use feel different when I will use | |
I hope that WeChat payment is not only paid function | |
I like to try new products and new services | |
Use intention | I intend to use or continue to use the micro letter to pay |
I will recommend to friends around the WeChat to pay |