Perceived

benefits

If the WeChat payment allows me to buy products or services more convenient, easy, I will use

If the WeChat payment provided by the financial products can make me get a good return on investment, I will use

If the WeChat payment can get me to get extra discounts and benefits, I will use it

Use inconvenience to avoid carrying cash and bank cards, I will use

Security risk

If the WeChat payment in the provision of personal privacy information is safe, I will use

If the WeChat payment is safe at the time of payment, I will use it

If the use of WeChat payment process, the account information will not be lost, I will use

If the WeChat payment security issues, I will not use

The group affects

my friends in the use of WeChat to pay, I also want to use

Micro letter payment is too popular, I want to use

When using microseconds to pay, people around will think I am more fashionable and I will use

I will pay for the use of WeChat because someone else’s choice of WeChat payment

Marketing Promotion

marketing businesses will increase the number of marketing activities I use WeChat to pay the probability

Media, advertising will improve my use of WeChat to pay the possibility

The more I pay for the micropayment, the more I will use it

I like business to engage in some promotional activities

Product innovation

WeChat payment release new features when I will use

WeChat payment and Alipay use feel different when I will use

I hope that WeChat payment is not only paid function

I like to try new products and new services

Use intention

I intend to use or continue to use the micro letter to pay

I will recommend to friends around the WeChat to pay