| Item | Component | ||
| 1 | 2 | 3 | |
| Quality of product | 0.861 |
|
|
| Performance of product | 0.777 |
|
|
| Brand of products | 0.630 |
|
|
| Gift activity |
| 0.822 |
|
| Integral exchange activity |
| 0.785 |
|
| Discount activity |
| 0.745 |
|
| Purchase program |
|
| 0.751 |
| Return service |
|
| 0.700 |
| After-sales service |
|
| 0.538 |