S/NO

Adaptation Component

Mean _χ

Std Dev s

1

In the bank, e-marketing resources are used to communicate with customers and also conduct commercial transactions.

2.89

0.986

2

The bank use computerized customer database to perform marketing activities.

3.93

1.438

3

The bank employees in carrying out their day-to-day business make use of e-marketing.

3.62

0.809