Customer Behaviour Situations

B

Wald

p-value

Exp (B)

(OR)

detractor

Intercept

−0.124

0.033

0.857

Customer with one network

0.097

0.083

0.774

1.102

Past negative experience

1.263

6.547

0.011

3.537

Customer’s plan to continue

−1.428

7.959

0.005

0.240

promoter

Intercept

0.781

0.891

0.345

Customer with one network

−1.214

5.497

0.019

0.297

Past negative experience

−1.372

9.859

0.002

0.254

Customer’s plan to continue

−0.720

0.878

0.349

0.487