Customer Behaviour Situations

B

Wald

p-value

Odd Ratio

Detractor (Det)

Intercept

0.594

0.411

0.522

BS

−0.150

6.369

0.012

0.861

IR

0.020

0.159

0.690

1.020

UR

−0.077

1.068

0.301

0.926

UP

0.045

0.810

0.368

1.046

IP

0.031

0.315

0.575

1.031

Promoter (Pro)

Intercept

−2.604

4.308

0.038

BS

0.064

0.605

0.437

1.066

IR

0.005

0.005

0.942

1.005

UR

0.069

0.462

0.497

1.071

UP

−0.011

0.029

0.864

0.989

IP

0.049

0.470

0.493

1.051