Current activity of the PR department in the org is…

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

%

%

%

%

%

Q 1

Explain to top management the impact of their behaviour (obtained through research) on key external publics (e.g. media, investors, communities, etc.)

9.4

15.2

18.2

30.3

24.2

Q 3

To act as an “early warning system” to top management before issues in society erupt into crisis for the organisation

6.3

9.4

3.1

37.5

43.8

Q 6

To act as an advocate for key internal publics by explaining their views to top management

3.1

6.3

12.5

34.4

43.8

Q 19

To act as a key advocate for key external publics by explaining their views to management

3.1

15.6

9.4

34.4

31.3

Q 18

To express the company’s stance on social responsibility to society in order to gain public trust.

6.3

18.8

3.0

33.3

36.4

Q 16

To explain to top management the impact of organisational behaviour on society

9.4

6.3

18.8

34.4

31.1