Current activity of the PR department in the org is… | Strongly disagree | Disagree | Neutral | Agree | Strongly agree | |
% | % | % | % | % | ||
Q 1 | Explain to top management the impact of their behaviour (obtained through research) on key external publics (e.g. media, investors, communities, etc.) | 9.4 | 15.2 | 18.2 | 30.3 | 24.2 |
Q 3 | To act as an “early warning system” to top management before issues in society erupt into crisis for the organisation | 6.3 | 9.4 | 3.1 | 37.5 | 43.8 |
Q 6 | To act as an advocate for key internal publics by explaining their views to top management | 3.1 | 6.3 | 12.5 | 34.4 | 43.8 |
Q 19 | To act as a key advocate for key external publics by explaining their views to management | 3.1 | 15.6 | 9.4 | 34.4 | 31.3 |
Q 18 | To express the company’s stance on social responsibility to society in order to gain public trust. | 6.3 | 18.8 | 3.0 | 33.3 | 36.4 |
Q 16 | To explain to top management the impact of organisational behaviour on society | 9.4 | 6.3 | 18.8 | 34.4 | 31.1 |