|
| 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
| Social media users (millions) |
|
|
|
|
|
|
|
| Brazil | 78.1 | 86.5 | 93.2 | 97.8 | 101 | 103 | 105 |
| Mexico | 43.7 | 49.5 | 56 | 61.6 | 65.9 | 69.8 | 72.1 |
| Argentina | 19.2 | 20.8 | 21.7 | 22.5 | 23.3 | 23.9 | 24.3 |
| Other | 69 | 81 | 89.3 | 95.7 | 102 | 108 | 112 |
| Latin America | 210 | 238 | 260 | 278 | 292 | 304 | 314 |
| Social network user growth (% change) |
|
|
|
|
|
| |
| Mexico | 16.7 | 13.2 | 13.1 | 10 | 7 | 6 | 3.3 |
| Brazil | 12.5 | 10.7 | 7.8 | 5 | 2.8 | 2.4 | 2.1 |
| Argentina | 9.9 | 8.5 | 4.2 | 3.8 | 3.4 | 2.6 | 2 |
| Other | 16.2 | 17.5 | 10.3 | 7.3 | 6.4 | 5.6 | 3.9 |
| Latin America | 14.3 | 13.2 | 9.4 | 6.8 | 5 | 4.3 | 3 |