Attitude strength = cognitive elaboration

Attitude strength = involvement

Attitude strength = attitude certainty

Variable

B

SE

Wald

B

SE

Wald

B

SE

Wald

Step 1

Explicit attitude (EA)

1.61

0.45

12.90^**

1.47

0.45

10.54^**

1.51

0.43

12.33^***

Implicit association (IA)

0.52

0.67

0.61

0.45

0.67

0.46

0.66

0.65

1.04

Attitude strength (AS)

0.83

0.56

2.22

0.97

0.38

6.50^*

0.13

0.23

0.34

Nagelkerkes R²

0.33^***

0.40^***

0.31^***

Step 2

EA × IA

2.81

1.68

2.79^(*)

1.70

1.53

1.24

2.91

1.47

3.92^(*)

EA × AS

−1.84

1.29

2.04

−0.30

0.72

0.18

0.89

0.66

1.83

IA × AS

−3.89

1.57

6.14^*

−2.17

0.99

4.77^*

−1.90

0.80

5.62^*

Nagelkerkes R²

0.48^**

0.49^*

0.45^**

Step 3

EA × IA × AS

−1.01

0.49

0.08

2.41

2.36

3.85

0.81

2.32

0.12

Nagelkerkes R²

0.48

0.51

0.45