| Mean value | Standard deviation | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
1) Challenging | 3.904 | 0.502 | 1 |
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2) Enthusiasm | 4.072 | 0.599 | 0.487** | 1 |
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3) Dependence of others’ comments | 3.751 | 0.579 | 0.479** | 0.621** | 1 |
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4) Selection of simple tasks | 3.750 | 0.698 | 0.217** | 0.314** | 0.320** | 1 |
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5) Focus of interpersonal competition | 3.583 | 0.686 | 0.496** | 0.331** | 0.505** | 0.344** | 1 |
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6) Pursuit of return | 4.269 | 0.678 | 0.680** | 0.389** | 0.417** | 0.226** | 0.372** | 1 |
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7) Brand image | 4.075 | 0.588 | 0.498** | 0.464** | 0.509** | 0.253** | 0.424** | 0.398** | 1 |
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8) Brand awareness | 3.976 | 0.616 | 0.362** | 0.446** | 0.420** | 0.246** | 0.386** | 0.340** | 0.671** | 1 |
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9) Brand loyalty | 3.635 | 0.892 | 0.154* | 0.313** | 0.210** | 0.230** | 0.191* | 0.096 | 0.240** | 0.391** | 1 |