Mean

value

Standard deviation

1

2

3

4

5

6

7

8

9

1) Challenging

3.904

0.502

1

2) Enthusiasm

4.072

0.599

0.487**

1

3) Dependence of others’ comments

3.751

0.579

0.479**

0.621**

1

4) Selection of simple tasks

3.750

0.698

0.217**

0.314**

0.320**

1

5) Focus of interpersonal competition

3.583

0.686

0.496**

0.331**

0.505**

0.344**

1

6) Pursuit of return

4.269

0.678

0.680**

0.389**

0.417**

0.226**

0.372**

1

7) Brand image

4.075

0.588

0.498**

0.464**

0.509**

0.253**

0.424**

0.398**

1

8) Brand awareness

3.976

0.616

0.362**

0.446**

0.420**

0.246**

0.386**

0.340**

0.671**

1

9) Brand loyalty

3.635

0.892

0.154*

0.313**

0.210**

0.230**

0.191*

0.096

0.240**

0.391**

1