Occupation | Model | Public diplomacy works by |
Public Opinion | Attraction | Influencing mass public opinion |
Doubt | Creating the perception that practitioner and host countries have similar policy interests | |
Relationship dynamics | Socialization | Creating new relationships and new functions undertaken by the practitioner countries |
Direct influence | Changing the minds and attitudes of elites | |
Public debates | Agenda-setting | Introducing a given issue or increasing its salience in media or public agendas in target audiences |
Framing | Changing the coverage of an issue and highlighting more favorable aspects |