Occupation

Model

Public diplomacy works by

Public Opinion

Attraction

Influencing mass public opinion

Doubt

Creating the perception that practitioner and host countries have similar policy interests

Relationship dynamics

Socialization

Creating new relationships and new functions undertaken by the practitioner countries

Direct influence

Changing the minds and attitudes of elites

Public debates

Agenda-setting

Introducing a given issue or increasing its salience in media or public agendas in target audiences

Framing

Changing the coverage of an issue and highlighting more favorable aspects